KFC ad: Promoting Stereotype

KFC ad: Promoting Stereotype

In this blog I will be sharing my view on how companies are adopting unethical ways to promote their product and misleading the society by spreading cheap ideologies, just to gain profit in their business. Companies are so much desperate to gain profit and promotions that they have forgotten the moral values and to give respect to the other human.

Last month, Kentucky Fried Chicken (KFC) launched a television commercial which shows a woman adjusting her breast by looking in tinted window of a car not knowing that the two young boys who were inside the car started staring with mouth agape and an older woman looks on disapprovingly from the driver’s seat. KFC has published this 15-20 second advertisement on television and on their YouTube channel.

Now, the group named ‘Collective shout’ protested, claiming KFC with this advertisement has promoted the stereotype ideologies where young women are treated as sexual object.  Through this ad they are telling to the audience that this is the way you have to act with the women in the society.

Later, KFC has apologized for making this advertisement but question comes for us, what are we promoting and what we are teaching to our upcoming generation. Just to stay in market and gain profit, companies are seizing and ruining the respect, honour and identity of a particular gender.

KFC, as a global leader in fast food sector should have set an ethical benchmark for other different sector by not taking such unethical way of advertising which is hurting the sentiments of the society. I want to conclude and urge you by saying why don’t we stop promoting such stereotype and involve in promoting or teaching our upcoming generation to give respect and honour to all gender in all the possible ways.